JUCCCE Green IdeaLab
When: January 26, 2010; 2pm to 6pm
Where: Space by Three, 2/F of Three on the Bund, 3 Zhongshan Dong Yi Lu near Guangdong Lu
(中山东一路3号2楼 近广东路)
What: This speaker, workshop and mixer series called the Green IdeaLab will promote collaboration on cleantech projects and the greening of China. First, globally-recognized clean energy leaders will present their work, then they will lead smaller group sessions to brainstorm working solutions to green business challenges. A networking mixer will be held afterwards; all proceeds support JUCCCE programs.
¥250 per person, or ¥500 for groups of three; includes canapés and drinks.
RSVP at +86 21 6329 9921, or info@on-the-bund.com .

Speaker Topics:
Bert van den Berg, Senior Marketing Director for Philips
Lighting Greater China: Urban Development and the Green Economy. In the future of megacities
running 24/7 with efficient energy, how can we use lighting to connect
people and improve urban life?
Richard Brubaker, Managing Director of Collective Responsibility and Professor of
Sustainability at CEIBS: Life Cycle Manufacturing
and Development. After the World Expo is over, What can we do with the
leftovers?
Charles R. McElwee, Environmental & Energy Lawyer at Squire, Sanders & Dempsey L.L.P. and Professor at Shanghai Jiao Tong University School of Law
on the implications of COP15. Now that Copenhagen is
over, where do we go from here?
Speaker Bios:

Bert van den Berg
Mr. Bert van den Berg who joined Philips Lighting in 2007 as Senior Marketing Director at Business Unit Lamps Europe took position as Senior Marketing Director Lighting Greater China in April 2009. Previously he held positions in-and outside Philips predominantly in the Fast Moving Consumer Goods Industry.
He started his career with various marketing positions at Friesland
Dairy Foods. Then he moved to PricewaterhouseCoopers, where he worked
as senior management consultant. Three years later he joined Philips as
regional marketing manager Philishave for Latin America and Europe and
after that he became marketing director for Domestic Appliances and
Personal Care in South Korea.
Richard Brubaker
Like many who came to China, Rich Brubaker originally came to China to seek out career opportunities as China’s economy gathered steam, and in pursuing those goals he developed market entry and distribution strategies for firms who were also looking for China based opportunities.
Soon after arriving in Shanghai, Rich developing his first community
enterprise HandsOn Shanghai (now HandsOn China) as a means to promote,
develop, and manage volunteerism in China. An organization that would
open him up to the human side to the economic engine that was fueling
China’s growth, and would ultimately lead to his development of further
platforms in CSR and sustainability.
Now as Managing Director of Collective Responsibility (www.collectiveresponsibility.
Rich has a Masters in International Management from Thunderbird, The
Garvin School of International Management, served as Vice Chairman of
the Corporate Social Responsibility Committee of the American Chamber
of Commerce in Shanghai for 3 years, and has recently launched Cleaner
Greener China to highlight the environmental challenges that China
faces and the people, products, and companies who are developing
solutions.
Charles R. McElwee
Charles R. McElwee has practiced
environmental and energy law for over 20 years, all at Squire, Sanders
& Dempsey L.L.P., now in its Shanghai office. He represents a wide
range of clients in the U.S. and China in a variety of matters
including counseling regarding entry into the China market;
environmental, energy, and import/export compliance issues; structuring
carbon trade and NOx and SO2 allowance trade agreements; performing
environmental due diligence, and pursuing and defending federal court
claims involving Natural Resource Damages, the Clean Water Act, Clean
Air Act, Safe Drinking Water Act, RCRA, and CERCLA. Mr. McElwee is
also a Professor of Law at Shanghai Jiao Tong University’s School of
Law (where he won the President’s Prize for extraordinary contributions
to the University in 2009), and a frequent author, speaker, and
commentator on China environmental and energy issues. He was also
awarded the Shanghai Municipal Government’s Magnolia Award (the highest
honor the City bestows upon foreigners) in 2008.
This Green Idealabs is sponsored by NextStep Directory.

